Articles tagged with ‘Third Shift

Coors Third Shift Amber Lager debuted this past summer in select markets and is going year-round beginning in February. Apparently, the beer was launched not as a craft alternative but as a player in the “invitation” category of the better beer segment (between BMC and Craft).

Coors Third Shift Amber Lager is the first in a series of smaller batch beers that MillerCoors plans to put into the wider market, possibly with marketing featuring the brewing creators — which would follow a selling tactic successfully used by smaller craft brewers. Still, MillerCoors is not describing Third Shift as a craft brew. […]