Articles tagged with ‘Coors

Coors Third Shift Amber Lager debuted this past summer in select markets and is going year-round beginning in February. Apparently, the beer was launched not as a craft alternative but as a player in the “invitation” category of the better beer segment (between BMC and Craft).

Coors Light, the official beer of NASCAR®, is welcoming a new member to its racing family as it unveils Rachel Rupert as the first-ever Miss Coors Light. Kicking off her reign at the Loudon race September 19, Rachel will represent Coors Light at track and in race markets for the 2010 “Chase for the NASCAR […]