Articles tagged with ‘Carlsberg

Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky “innovations” in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation. Jorgen Buhl Rasmussen, the CEO of brewing giant Carlsberg Group, says the big beer industry has grown stale […]

Danish brewer Carlsberg is hitting up what might be an under-tapped group of beer drinkers: Women — and possibly some men who just aren’t that into being manly. Carlsberg is marketing a brand of light beer called Copenhagen. Honestly, it looks more vanilla shower gel than a beer — but maybe that’s the minimalist label […]

Carlsberg expresses intention to launch new line of draught beer KUCHING: Carlsberg Brewery Malaysia Bhd’s (Carlsberg) management has expressed its intention to launch a new line of draught beer in addition to its existing Carlsberg Green Label. In its research report, OSK Research Sdn Bhd (OSK Research) said it was informed that the new line […]

I know the TV ads think it “probably” is.