Imported Lagers
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Articles tagged with ‘Carlsberg’
Carlsberg Taps The Next Big Beer Market (Really): Women
In: News
19 Dec 2012Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky “innovations” in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation. Jorgen Buhl Rasmussen, the CEO of brewing giant Carlsberg Group, says the big beer industry has grown stale […]
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- Tags: Abbey Ale, Carlsberg, cider, dark stout, fruit lambics, ginger beer
A gender-neutral beer for the not-so-manly
In: News
20 May 2011Danish brewer Carlsberg is hitting up what might be an under-tapped group of beer drinkers: Women — and possibly some men who just aren’t that into being manly. Carlsberg is marketing a brand of light beer called Copenhagen. Honestly, it looks more vanilla shower gel than a beer — but maybe that’s the minimalist label […]
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- Tags: Beer, Carlsberg, gender-neutral
Carlsberg expresses intention to launch new line of draught beer
In: News
28 Feb 2011Carlsberg expresses intention to launch new line of draught beer KUCHING: Carlsberg Brewery Malaysia Bhd’s (Carlsberg) management has expressed its intention to launch a new line of draught beer in addition to its existing Carlsberg Green Label. In its research report, OSK Research Sdn Bhd (OSK Research) said it was informed that the new line […]
Is Carlsberg anything LIKE the best lager in the world?
In: FAQ
13 Oct 2010I know the TV ads think it “probably” is.
