Articles tagged with ‘Budweiser

It started with a bold experiment. A year ago, Budweiser asked its 12 brewmasters to envision their own unique version of one of the world’s most iconic beers. After 12 recipes, six beers brewed for national sampling, and 25,000 opinions, the experiment has resulted in a new golden amber lager based on the voice of […]

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Anheuser-Busch — whose Budweiser brand sales and image have taken a serious licking — has announced plans to push free beer and a hipper Bud image to younger beer drinkers over the next several weeks. To appeal to the under-30 set that has ignored the brand — but is a prime consumer group for beer […]

Budweiser, a product of Anheuser-Busch InBev NV (NYSE:BUD), is looking to expand its brand name in emerging economies like China and Russia, according to a recent interview with the Wall Street Journal. The move is a welcome one for shareholders, given that Budweiser has seen its sales slide for the last 21 years, even though […]