Imported Lagers

A spokesman for Heineken gave us this statement: “Whilst we would expect pricing for a premium beer such as Heineken to be comparable with prices at other prestigious sporting or events venues, we have no control over retail pricing which is a matter for LOCOG and their catering partners.”

So, over to Olympic organisers, LOCOG. Paul Deighton, chief exec said the prices were “comparable to other major sporting events”. He added: “We believe that our prices are more than comparable to those found at other major sporting events, which because of their temporary nature are often more expensive than the high street.”

A 330ml bottle of Heineken lager at the Games will cost £4.20, making the equivalent price of a pint £7.23. This is more than double the national average price of £3.17 for a pint of beer.

Converted to USD, that is just over $11 per 16 ounces of beer or 70 cents per ounce. That dwarfs the prices for beer at MLB stadiums.