Dollar store phasing in beer, wine

In: News

21 Aug 2010

Discount retailer Dollar General Corp. has begun selling beer and wine in some of its stores in the Southeast.

The Goodlettsville, Tenn.-based company has sold food and drinks for years in its 9,000 stores in 35 states — along with everything from home decor items to health and beauty supplies.

A Dollar General spokeswoman said the company expects to eventually offer beer or wine in half its stores, but declined to say where the stores already selling alcohol are located.

This focus on consumables has served the company well, particularly during the economic downturn as consumers on tighter budgets rely on Dollar General for daily necessities, said Zoe Tan, a Morningstar analyst who follows Dollar General and other discount retailers.

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