Archive for December, 2012

Coors Third Shift Amber Lager debuted this past summer in select markets and is going year-round beginning in February. Apparently, the beer was launched not as a craft alternative but as a player in the “invitation” category of the better beer segment (between BMC and Craft).

Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky “innovations” in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation. Jorgen Buhl Rasmussen, the CEO of brewing giant Carlsberg Group, says the big beer industry has grown stale […]