It's all about the BEER
In: News
31 Dec 2012Coors Third Shift Amber Lager debuted this past summer in select markets and is going year-round beginning in February. Apparently, the beer was launched not as a craft alternative but as a player in the “invitation” category of the better beer segment (between BMC and Craft).
In: News
19 Dec 2012Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky “innovations” in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation. Jorgen Buhl Rasmussen, the CEO of brewing giant Carlsberg Group, says the big beer industry has grown stale […]